A few days ago Taco Bell decided to swipe all forms of social media. Twitter, Facebook, every account now just has the hashtag #OnlyintheApp. This is to promote the new Taco Bell app.
http://www.adweek.com/news/technology/will-taco-bells-social-media-shut-down-get-millennials-attention-mobile-161053
Thursday, October 30, 2014
Wednesday, October 22, 2014
No More Tricky Headlines
The catchy headlines that pop up on your Facebook for articles that came from who knows where, are not going to bother you any longer. A recent survey showed people want to read headlines about what the article is actually about. Shocker. Facebook also said these headlines can “drown out content from friends and Pages that people really care about.”
http://www.forbes.com/sites/amitchowdhry/2014/08/26/facebook-is-going-to-suppress-click-bait-articles/
http://www.forbes.com/sites/amitchowdhry/2014/08/26/facebook-is-going-to-suppress-click-bait-articles/
Thursday, October 9, 2014
Social Site Only for the Rich
One of the perks of social media sites such as Facebook, is that it is FREE. So, why would anyone voluntarily pay to join a new social network? By the way, the fee is $9,000. Just to join. It is an additional $3,000 every year after that.
The new social network can be compared to a country club. Those select few that choose to join will most likely have a lot in common.
http://www.nbcnews.com/tech/social-media/got-9-000-social-media-site-caters-rich-n221506
The new social network can be compared to a country club. Those select few that choose to join will most likely have a lot in common.
http://www.nbcnews.com/tech/social-media/got-9-000-social-media-site-caters-rich-n221506
Thursday, October 2, 2014
Implied Rules of Instagram
Instagram is currently one of the most popular social media platforms. With it comes an unspoken rule: the "rule of 11." 11 is the number when Instagram 'likes' stop showing the individual accounts to 'like' the post, but rather just the number.
People want feedback on their posts. They want likes and comments, and not just from friends and family. It is normal in today's society to follow and like someone's Instagram pictures that you have never met. In order to achieve the "rule of 11", one must not post mediocre photos. It is known that only pictures with superior quality and content will recieve enough likes to beat the "rule of 11," which has become a goal for many Instagram users.
http://www.socialmediafrontiers.com/2014/09/the-instagram-rule-of-11-and-beyond.html#.VC3LdP1i8dt
People want feedback on their posts. They want likes and comments, and not just from friends and family. It is normal in today's society to follow and like someone's Instagram pictures that you have never met. In order to achieve the "rule of 11", one must not post mediocre photos. It is known that only pictures with superior quality and content will recieve enough likes to beat the "rule of 11," which has become a goal for many Instagram users.
http://www.socialmediafrontiers.com/2014/09/the-instagram-rule-of-11-and-beyond.html#.VC3LdP1i8dt
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