Instagram is currently one of the most popular social media platforms. With it comes an unspoken rule: the "rule of 11." 11 is the number when Instagram 'likes' stop showing the individual accounts to 'like' the post, but rather just the number.
People want feedback on their posts. They want likes and comments, and not just from friends and family. It is normal in today's society to follow and like someone's Instagram pictures that you have never met. In order to achieve the "rule of 11", one must not post mediocre photos. It is known that only pictures with superior quality and content will recieve enough likes to beat the "rule of 11," which has become a goal for many Instagram users.
http://www.socialmediafrontiers.com/2014/09/the-instagram-rule-of-11-and-beyond.html#.VC3LdP1i8dt
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