Social Media Sins

Social media seems like free game when it comes to aspects of advertising and PR. I was not aware of the "rules" that companies need to abide by in order to remain crediable and reliable. I thought it was simply a perk of social media that someone could purposively write a negative rewiew about a competitor. This has proven to back fire with companies losing the trust of their consumers.

All of the "deadly sins" discussed in the link below are not "illegal," but they can have a harmful effect on a company.

 http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/

How Pinterest is Gaining a Male Audience

Pinterest is fourth on the list of most popular social networks. However, the vast majority of users are females. In an attempt to gain more male users, Pinterest has a few new tactics. The company recently hired David Rubin, the man behind the Axe advertisements, to aid in marketing changes to attract more men. Pinterest hopes to keep lose the stigma of being soley a place to plan weddings and dinner parties, and gain an audience (of men) who want to use the social network for investing and business as well. 

http://www.socialmediatoday.com/content/pinterest-men-and-women-there-difference

Disappearing Facebook Posts

Facebook is introducing a new feature: posts that will self-destruct when you tell them to.

http://www.huffingtonpost.com/2014/09/10/facebook-self-destruct_n_5798320.html?utm_hp_ref=social-media

Social Media Affecting Willingness to Share Opinions

Social media seems like the ideal place to share one's opinions on controversial subjects. However, a recent study has shown that social media might be causing more people to keep quiet, not wanting to "stir the pot," even in offline situations.


http://mashable.com/2014/08/26/social-media-censor-discussion-pew/