How Pinterest is Gaining a Male Audience

Pinterest is fourth on the list of most popular social networks. However, the vast majority of users are females. In an attempt to gain more male users, Pinterest has a few new tactics. The company recently hired David Rubin, the man behind the Axe advertisements, to aid in marketing changes to attract more men. Pinterest hopes to keep lose the stigma of being soley a place to plan weddings and dinner parties, and gain an audience (of men) who want to use the social network for investing and business as well. 

http://www.socialmediatoday.com/content/pinterest-men-and-women-there-difference