Social media seems like free game when it comes to aspects of advertising and PR. I was not aware of the "rules" that companies need to abide by in order to remain crediable and reliable. I thought it was simply a perk of social media that someone could purposively write a negative rewiew about a competitor. This has proven to back fire with companies losing the trust of their consumers.
All of the "deadly sins" discussed in the link below are not "illegal," but they can have a harmful effect on a company.
http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/
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